In only a few weeks, Alyssa helped us to develop a marketing/PR strategy and materials to communicate an otherwise complex subject very easily. A week later, she got us media placement in our top media target and thereafter, kept the placements coming. With her experience on all sides of the media equation, Alyssa gets the job done very quickly and with quality results.
Melissa Irmen
VP, Products & Strategy
Integration Point, Inc.President
Silicon Valley Product Management Association
supplier of global trade management software solutions based in North Carolina
Public Relations(PR)
We help get our clients’ messages out to purchase-capable prospects.
Our experience:
- As head of marketing at other companies, we’ve hired PR consultants ourselves – we’ve been the client and understand the uncertainty involved
- We’ve been and still are “the media” with ongoing work published in national magazines such as Forbes, BusinessWeek, and Software Magazine.
- We are new media junkies examining the feasibility and benefits of using things like social media, video, etc. We don’t just read, we use and decide what makes sense (and cents).
- We teach media training and we’ve been interviewed by media well over one hundred times so we can help you be prepared and able to get great coverage.
Types of consulting projects in this area:
- PR strategy development
- Research and creation of media/‘watering hole’ lists (pubs, conferences, newsletters, blogs, etc.)
- Active pitching
- Press kit development
- Event planning and execution
- Media interview coaching
Partial client list: