SOFTWARE PRODUCT MANAGEMENT ESSENTIALSA PRACTICAL GUIDE FOR SMALL & MIDSIZE COMPANIES
- This book provides the new product manager several dozen tools and charts that they need to get them started. For experienced product managers, Dver offers some very interesting perspectives on processes that they might not have thought through completely. The style of the book is written as a good mentor, providing do's and don't within the context of each task definition. If you only have room for a few professional books, Software Product Management Essentials would be one to have on the shelf.—Therese Padilla, Executive Director
Association of International Product Marketing & Management (AIPMM) - A solid treatise on product management techniques and practices, the majority of which are applicable well beyond just software product management. This is a good reference book for product managers in any type of business to read and keep on their bookshelves. —Bill Ausura, NPDP, Former President
NY/NJ Chapter, Product Development & Management Assoc. (PDMA) - This book gets right to the point in helping product managers of smaller software companies understand what they need to do, when they need to do it, and how, to get their jobs done. It also lays the foundation for their professional development as they enable their companies to achieve marketplace success. —Steven Haines, Founder and President
Sequent Learning Networks - Software Product Management Essentials is a "Must Read" for anyone in their first few years of product management. Given the lack of formal training most Product Managers receive, it is an excellent resource for learning what you need in order to be successful. We recommend it to many of the Product Managers at our client companies.—Brian Lawley, President & Founder, The 280 Group
President, Silicon Valley Product Management Association - The job of product management often appears overwhelming. Alyssa Dver's book helps the new product manager know where to begin and gives specific tools to make the new product manager productive quickly. Designed for small to mid-sized companies, Dver introduces the broad scope of product management in an easily readable format. The book also provides the most commonly used templates so that readers will not have to "reinvent the wheel.” Software Product Management Essentials is filled with practical advice from an author who has clearly succeeded in the job.—Steve Johnson
Pragmatic Marketing (www.pragmaticmarketing.com) - This book very nicely bridges the gap between the important principles of product management and the very essential day-to-day tasks that practicing software product managers must accomplish.—Shimon Shmueli, President
Washington DC Chapter of PDMA - Dver makes it abundantly clear to her target readers that the path to market leadership begins with product management. The book gives product managers a great perspective on the persona, skills, and bandwidth required to keep the product management function in a leadership position within the organization.—John Mansour, President
ZIGZAG Marketing - In a crucial business and technical area such as Product Management, it is imperative that there are quality resources such as the book, Software Product Management Essentials. The book is an easy to read, hands-on look at the activities involved in being a successful product manager. Readers will truly appreciate the wisdom in the book to help make them efficient and effective. This is a must-read for any software product manager, new and old, who wants to ensure that they are doing the best possible job.—Jacques Murphy, Editor
Product Management Challenges Newsletter - Alyssa Dver's new book, Software Product Management Essentials, is along-overdue compendium on one of the most important and misunderstood functions within any technology company. When JTBN adds Special Interest Groups (SIGs) this should be required reading for everyone regardless of functional area. Colleges should take note and offer a course based on this pragmatic book.—Barbara Finer, Founder HTMP, Executive Committee
JTBN (Jewish Technology Business Network)